As @thrison said, this is frequent. Happens to me regularly.
It seems to be an issue when you go from the “press start” menu to the main menu. The login to profile menu. I guess it doesn’t properly synchronize.
There is one way out though :
- disconnect your xbox from the internet (personnaly, I’m on wifi, so I do this from the setting menu)
- open the game
- press start on the opening menu
- you will arrive in the offline main menu
- reconnect your xbox (again, personnally I do it from the setting menu), while the game is open in the menu
- select “go online” in the menu
- the game will properly link your profile and its content access
- done
To be precise : I talk of the connection between this menu and the main menu :