I just found out that the UK pricing of H3 is very inconsistent.
Standard Edition
Epic: £49.99
Microsoft: £52.49
PlayStation: £54.99
Square Enix(physical): £59.99 (for all platform)
Deluxe Edition
Epic: £79.99
Microsoft: £74.99
PlayStation: £74.99
Square Enix(physical): £79.99 (for all platform)
Weird.